Eid 2017 Collection Luxe Ethnic by FLOW

About FLOW FLOW evolved from a growing need for fashion apparel that embraced and liberated curvy women from the sack-like excuse for clothing. FLOW believes that every woman is a goddess and should feel her best at all times.  The brand's focus is ... CONTINUE READING.
June 16, 2017 | SOGO Malaysia

Dress in Carven Ong this Raya!

The season of festivities is just around the corner! If you're wondering what to don on for Raya, let Carven Ong be your choice of OOTD's during the festive season! Carven Ong's Raya Collection consists of classic, sophisticated silhouettes with a modern ... CONTINUE READING.
June 09, 2017 | SOGO Malaysia

Spring Into Fashion!

If you’ve tried shunning prints out in the past, well it’s high time you embrace them in your wardrobe! Whether you’re dressing for work or pleasure, adding prints and patterns to your everyday wear is a great way to add a ... CONTINUE READING.
April 22, 2017 | SOGO Malaysia

Dress Your Best With Dressing Paula

Putting your best fashion foot forward has its’ limitations when it comes to the urban woman. A sophisticated and modern woman takes care in exuding a quiet confidence within her that will translate to her choice of clothing; sexy yet chic. Dressing ... CONTINUE READING.
April 07, 2017 | SOGO Malaysia

Introducing Julia Jewel Boutique

Looking into your closet and wishing you have a new set of clothing every day seems like wishful thinking. Well thankfully, just an added addition to your wardrobe can work wonders to your whole outfit. The secret to this is simply adding ... CONTINUE READING.
March 09, 2017 | SOGO

Your OOTD for CNY is Here

It’s that time of the year where relatives gather upon a table laden with delicious food while you’re quietly fending off questions on your significant other and your current state of career affairs. With all these thoughts going on inside your mind, ... CONTINUE READING.
January 25, 2017 | SOGO

A Lifestyle That Keeps You Looking Good

Let’s face it, you may lead an active lifestyle but wearing gym shoes and gym clothes doesn’t do any justice in the fashion department. Many celebrities and supermodels have nailed the “just came from the gym but still look fabulous” ensembles. These ... CONTINUE READING.
January 06, 2017 | SOGO

Break All The Rules of Fashion

When it comes to street style, it’s time to break the rules! A whole new look has reached SOGO’s 3F Fashion Arena that will surely peak your fashion interest. The brands that are in store will definitely make you want to upgrade ... CONTINUE READING.
December 30, 2016 | SOGO

Our 6 Favourite Looks from the Trendsetter Online #OOTD Contest!

First of all, we would like to take this opportunity to thank each and every one of you beautiful and supportive participants of the Trendsetter Online Raya #OOTD Contest via our Instagram page, @sogo. Now let's revisit some of these eye-catching and ... CONTINUE READING.
August 09, 2016 | SOGO

A Woman Can Never Have Too Many Bags

We’ve definitely got you covered on this season’s must have bags for Raya! But as the saying goes, women can never have too many shoes and HANDBAGS as well! So we’ve rounded up a few more slightly petite-sized handbags for you but ... CONTINUE READING.
July 12, 2016 | SOGO